Building the UK's StrongestSales Force
One person at a time, one campaign at a time, one success at a time.
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Our Founder's Story
Relay Direct was founded by Caius Antwi in Watford with a clear vision: to build the UK's most scalable and effective field marketing force.
Starting from humble beginnings, Caius recognized that face-to-face sales remained one of the most powerful ways to connect brands with customers — but only when done with integrity, professionalism, and genuine care.
Today, Relay Direct has grown from a single-person operation to a thriving organization with our headquarters in Watford, helping major brands achieve their growth objectives while creating career pathways for ambitious individuals.
Our Journey
From a single operation to a multi-location field marketing organisation
Founded in Watford
Relay Direct launched as a field sales & marketing agency focused on performance-led customer acquisition.
Events Campaign Pioneer
Delivered standout events campaigns in the food & beverage space, including activations with Grubby.
Charity Impact
Helped raise £1.3M+ for WWF, Blue Cross, Oxfam, and Marie Curie through face-to-face fundraising campaigns.
Multi-Client Portfolio
Diversified across residential and events campaigns, building a repeatable recruitment and training system.
Colchester Expansion
Opened a second operation in Colchester to scale the model beyond the original base.
10+ Operations
Scale to 10+ operations with leadership development and consistent national performance standards.
Major Vendor Partnerships (Target)
Targeting £100M+ in contract value by securing new vendor partnerships and national campaigns.
International Test Pilots
Run controlled pilots in India and select European markets to validate the model internationally.
3 Continents
Operate across three continents as a global Relay Direct organisation.
Our Core Values
The principles that guide every decision and action
Honesty
Transparent communication with clients and team members. No hidden agendas, no false promises.
Team First
Our success is built on collective achievement. We support each other and celebrate wins together.
Integrity
We do the right thing, even when no one is watching. Our reputation is our most valuable asset.
Your Brand in Safe Hands
We treat your brand as our own, with comprehensive systems to ensure excellence at every touchpoint.
Professional Training
Every team member undergoes rigorous training in both sales skills and brand representation
Quality Assurance
Regular audits and performance monitoring ensure consistently high standards
Dedicated Teams
Assigned teams that learn your brand inside and out
Proven Results
Track record of delivering measurable ROI for our clients
Our Location
Strategically positioned to serve brands across the UK
Watford
Headquarters